Why Relationship Marketing and Referrals Outperform Tech Funnels Every Time
What if your best business strategy isn’t a better funnel—but a better reputation?
Kristen Tierney introduces the concept of “Micro-Economies of Trust,” intimate business networks powered by authentic connection, generosity, and long-term thinking. With over 30 years of experience, she shows how real relationships, not mass marketing, create sustainable success.
In the article, Kristen also shares the five principles that have guided her—and they’re more relevant now than ever.
Read the Full Article
Key Takeaways
- Micro-Economies of Trust are built on authentic relationships where reputation is currency.
- Long-term, referral-based business through relationship marketing is not only viable—it’s more sustainable and more profitable.
- Women entrepreneurs naturally excel at building trust-based networks that fuel economic growth.
- Vulnerability, reciprocity, and consistency aren’t soft skills—they’re power strategies.
- Generosity isn’t just a virtue—it’s a business asset that compounds over time.
Meet Our Contributor
Kristen Tierney is a strategic development consultant and executive coach with 30+ years of experience helping businesses and nonprofits grow through trusted relationships—not gimmicks. A specialist in income diversification, message clarity, and implementation strategy, Kristen helps leaders build businesses rooted in alignment, not algorithms. She’s built a career (and multiple companies) without cold emails, proving the real ROI of genuine human connection.
Why It Matters to Her
Contributing to Nora.’s inaugural edition was a natural fit for Kristen. “Women entrepreneurs need platforms that go beyond surface-level advice,” she says, “to examine how we actually work, connect, and thrive together.” Her article captures a career’s worth of proof that success doesn’t have to be loud or automated—it can be built person by person, relationship by relationship.
Take Inspired Action
Make a list of 3 people in your life you trust to refer you. Reach out—not to pitch, but to reconnect, support, or offer value. Business is human. Start there.
